Review the SoBe studies on pp. 184-187 of “The Power of Price”.
On a separate piece of paper, answer the following questions concerning this experiment.
- Who do you think was Ariely’s intended population?
- How did he obtain his sample? Do you think they are representative of the intended population? If not, how are they different?
- What is the independent variable in the first two studies? What is the conceptual dependent variable?
- How was the dependent variable operationalized in each of the first two studies?
- Can you identify any potential confounding variables in these experiments? What are they?
- What do you think of the conclusions he made? Are they accurate (in your opinion)?
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